“Never leave a local place without a meal with a local person,” says Bruce Poon Tip.

That advice speaks volumes about Bruce’s business philosophy, which combines his passion for world exploration with a deep commitment to sustainability, philanthropy, and mutual understanding.

Best known as the founder of the multi-award-winning travel company, G Adventures, Bruce is an authority on social entrepreneurship, corporate social and environmental responsibility, and innovative service and leadership.

The largest adventure travel company in the world, G Adventures offers more than 1,000 small-group experiences, safaris, and expeditions on all seven continents, to more than 100,000 travellers a year-and, in addition, it’s among the 50 Best Managed Companies, and one of the best places to work in Canada.

In Looptail: How One Company Changed the World by Reinventing Business, Bruce shares the story of how G Adventures evolved from a one-man garage startup to the National Geographic designated “Best Do-It-All-Outfitter on Earth.” A fascinating exploration of why community, culture, and karma matter in business, Looptail proves that it is possible to combine profits with social responsibility, and provides us with a blueprint for a brighter future.

Born in Trinidad and raised in Calgary, Bruce is now an advisor to the United Nations and a much sought-after speaker. In 2003, he founded Planeterra, an NGO that helps local people develop their communities, conserve their environment, and provide social solutions to local business challenges. Recent honours include induction into the Social Venture Network Hall of Fame, an Ethics in Action Award, and a Queen Elizabeth II Diamond Jubilee Medal for his significant contributions to society.

Photo Credit: G Adventures

Website: gadventures.com