Terry O’Reilly is probably best known as the host of the award–winning CBC Radio One/Sirius Satellite radio show, The Age of Persuasion. But before he began talking about advertising, he was creating it.

After a successful career as an award–winning copywriter for Campbell–Ewald, Doyle Dane Bernbach and Chiat/Day, Terry O’Reilly co–founded Pirate Radio & Television in 1990. A creative audio production company, Pirate has a staff of 50, with eight recording studios in Toronto and New York City.

In recognition of his achievements, Terry has received the Les Usherwood Lifetime Achievement Award from the Advertising & Design Club of Canada, and the Television Advertising Bureau’s Fritz Speiss Lifetime Achievement Award.

He has also won a few hundred national and international awards for writing and directing. He hosts sold’out creative radio seminars, was named Canadian judge for the inaugural year of Radio at the Cannes Advertising Festival in France, and was Radio Chairman for both the International Clio Awards in Miami, and the London International Advertising Awards.

In his new book, The Age of Persuasion: How Marketing Ate Our Culture, Terry and his co–author Mike Tennant combine lively social history and years of industry experience to show how the art of persuasion shapes the way we live. Publishers Weekly calls The Age of Persuasion “Appealing and informative…indispensable to marketers or anyone curious about the power and ubiquity of advertising.”

Witty, erudite, and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining—and eye–opening—insider’s look at the ever–expanding world of marketing.

Photo Credit: Jill Goodman

Website: www.terryoreilly.ca